Che Guevare in a French commercial
While I’m spending some vacations in France, I saw this commercial in a local newspaper. It always surprises me to see how the Che Guevara’s image is used widly around the world. In this case, they used it for promoting a ski resort in the Pyrenees [mountains between Spain and France]. It does say something like: “Freedom at the end of the ski.” They also used the ski resort white symbol on what looks like the Che’s hat. None of this makes sense to me. What do you think?
















